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New Kit Deal...with...Warrior?

Hus

By Hus
in Liverpool FC

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Hus

Hus

Posted
Posted (edited)

On the times WWW apparently, anyone have access?

 

I like the Adidas kits...

 

25m per year from 2012/2013 apparently

Edited by Hus
carrafan

carrafan

Posted
Posted (edited)

25 million a year is a huge deal! They belong to New Balance looks like.

 

Kyrgiakos in a Warriors shirt? Muhahahaha.

Edited by carrafan
Benzo-13

Benzo-13

Posted
Posted

Yep - love the stripes

Same here. There's a bit of tradition there.

Real, Bayern, Marseille, Benfica and us = Adidas.

 

We belong with whoever gives us the most cash. It's only a clothing manufacturer.

Yeah but all that Reebok crap was f***in s****.

Hus

Hus

Posted
  • Author
Posted

 

Yeah but all that Reebok crap was f***in s****.

 

Agree, Reebok were rubbish - I really like the current home and new away kit

Benzo-13

Benzo-13

Posted
Posted

Agree, Reebok were rubbish - I really like the current home and new away kit

Same here. Was made up when we left them.

Some things are meant in football and us and Adidas is a good fit.

 

This is gonna hit sales of the new away kits as well.

Sion

Sion

Posted
Posted

Does it matter? No adult should be wearing the kit anyway. As long as its red I don't care if it looks like it came out of the sports soccer bargain bin if we get a massive wedge of cash.

Clay Davis

Clay Davis

Posted
Posted

Does it matter? No adult should be wearing the kit anyway. As long as its red I don't care if it looks like it came out of the sports soccer bargain bin if we get a massive wedge of cash.

Hmm... It's not a big a deal as renaming the stadium obviously but where is the line drawn on what we'll do for money? Netto Anfield ok as long as they give us a massive wedge of cash? Liverpool and Adidas go together, in my opinion, just think of the Candy, Crown Paints kits and now the current ones. The fact is that men do buy the kits, loads of people do, it's an identity - a bit uneasy about this in that regard.

Hassony

Hassony

Posted
Posted

Big deal, monetarily, but not a fan of it in every other sense. Not sure if the money outweighs all that to be honest.

 

it's only a kit mate

 

the only thing that matters is how much money the clubs gets out of it

Hus

Hus

Posted
  • Author
Posted

Full article from the times - nabbed from RAWK

 

Liverpool have secured the biggest kit deal in English football history, the £25 million-a-year contract with Boston-based Warrior Sports more than doubling the Anfield club’s present agreement with adidas.

The Times understands that Warrior, a subsidiary of New Balance, will take over production of Liverpool kits in time for the 2012-13 season. Adidas, which launched a new away kit last week as part of its £12 million-a-year contract with the club, had the chance to match the offer but was not prepared to meet the American company’s price.

The link between Liverpool and Warrior is believed to be a long-term relationship and outstrips the £23.3 million per year that Nike pays Manchester United, the previous British record.

John W. Henry, the Liverpool owner, has insisted since taking over at Anfield in October that the club would only spend money that it generates. With Liverpool unlikely to qualify for the Champions League this season, some had questioned their ability to compete in the transfer market.

However, the agreement with a brand better known in the lacrosse world would appear to have solved the short-term cashflow problems caused by failure to qualify for Europe’s premier club tournament.

Sources inside Anfield have been increasingly bullish about their summer spending power and Kenny Dalglish is likely to have a considerable war chest when the transfer window opens.

Although the Liverpool caretaker manager believes that the crop of youngsters emerging from the academy has the potential to continue making a positive impression on his squad, he maintains that investment is necessary during the close season if the club are to become competitive again.

“It’s important that there is room for development for players, but it’s also important you don’t use it as an excuse not to spend money and not improve what you’ve already got,” Dalglish said.

“Age does not determine their ability to play. So if we’re convinced we have young players who are maybe better than what’s available, then we’ll keep our younger players.

“But that does not say we don’t want to improve as a football club. We do need to leave some path open if we do think there are players who can come in. If they develop then fine, if they don’t, we’ve got a problem. But if you buy a player in and he doesn’t produce, you’ve got a bigger problem.”

According to PR Marketing, a German market research company, Liverpool are the fourth-biggest replica kit seller in football, behind United, Real Madrid and Barcelona. About 900,000 shirts are sold annually and, in the adidas stable, only Real sell more jerseys. Liverpool’s defection has come as a huge blow to the manufacturer.

Fenway Sports Group (FSG), Liverpool’s owner, has in recent months become increasingly close to Jim Davis, the chairman of New Balance. This month New Balance, previously best known for its running shoes, announced a multiyear partnership with the Boston Red Sox, who share the same owner as Liverpool. Along with a kit deal, New Balance is thought to have paid in the region of $1 million (about £600,000) for a 70-foot illuminated logo inside Fenway Park, the home of the Red Sox.

United’s groundbreaking 13-year deal with Nike expires in 2015 and the Old Trafford club will expect an even bigger cheque when the time comes to negotiate with kit manufacturers.

Clay Davis

Clay Davis

Posted
Posted

it's only a kit mate

 

the only thing that matters is how much money the clubs gets out of it

I suppose that's the whole point, yeah. Still - would have preferred to find out Adidas were gonna give us £25 mill a season! An extra 13 a season we'll be getting. United get £23m from Nike for theirs. Its big f***ing money like!

Sion

Sion

Posted
Posted (edited)

Hmm... It's not a big a deal as renaming the stadium obviously but where is the line drawn on what we'll do for money? Netto Anfield ok as long as they give us a massive wedge of cash? Liverpool and Adidas go together, in my opinion, just think of the Candy, Crown Paints kits and now the current ones. The fact is that men do buy the kits, loads of people do, it's an identity - a bit uneasy about this in that regard.

 

 

We were only with Adidas 1985-95. So really only the late 80s kits that have any sort of affinity. If anything Liverpool and Umbro go together!

And its not like we're selling our soul and abandoning an ethical brand and taking on an evil brand in order to make money - that might have made me feel uneasy.

 

Most of my clothes in the sportswear category are adidas, but if I was paid thousands of pounds a year to wear Diadora, I'd have a bedroom full of the stuff.

Edited by Sion
Clay Davis

Clay Davis

Posted
Posted

Most of my clothes in the sportswear category are adidas, but if I was paid thousands of pounds a year to wear Diadora, I'd have a bedroom full of the stuff.

Good point.

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