Shirt sale figures, profit by the club etc.

[Mr Makaveli]

Hi,

 

I'm just wondering that since TV revenue has gone totally mad etc, has the income from shirt sales really just been dwarfed as an income for a club like liverpool. Does anyone know how many shirts we sell each year worldwide and also how much the club actually make per shirt sale, profit?

[Kahnee]

Sack Parry?

[DaveLFC]

With Thailand copies getting so damned good (and cheap) and adidas designs looking poor, I would think the profits on adult shirts would be falling. I have a genuine red shirt and a copy red shirt with Fowler on the back (I had to). Apart from the end of the sleeve (bell shaped on the genuine) there is no difference. In fact the copy is fairing better after washes than the genuine.

 

Still the price they charge for kids kits and the amount of times they change it you never know.

 

I think my days of buying the shirts has come to an end. I'll stick with my scarf.

[Will]

I happen to have a copy of the Annual Report for 2005 to hand (i.e. the one that covers the season 2004/05):

 

Turnover

£91.6m in 2004

£121m in 2005

 

Profit before tax

-£21.9m in 2004

£9.5m in 2005

 

Premier League TV revenue

£30.8m in 2004

£28.7m in 2005

 

Premier League match-related turnover

£22.0m in 2004

£22.9m in 2005

 

Cup competitions

£5.5m in 2004

£31.7m in 2005

 

Sponsorship

£17.3m in 2004

£19.6m in 2005

 

Retail merchandise

£11.7m in 2004

£12.3m in 2005

[JRC]

As far as I know, we make No Profit on Shir sales other than those via the club. The agreement with Adidas gives full rights to these sales to them directly - that's what they pay up front for (and I believe all shirt deals are like this, not just ours.) Of course, the clubs with the biggest fan base gat the biggest deals, so it's still beneficial to sell mor, but not simply on an incremental basis.

 

Of course, I may be wrong, there may be some volume-dependant bonuses, or individual shirt sales licence payment, but that's not how it has been explained to me in the past