The World Cup story of the tournament?

[Guest sniffer]

Over 1,000 Dutch fans made to strip off their shorts and sit in their underpants to watch a match because of an Adidas complaint.... You couldn't make it up!

[Zoob]

Over 1,000 Dutch fans made to strip off their shorts and sit in their underpants to watch a match because of an Adidas complaint.... You couldn't make it up!

 

 

Was that a dream you had?

 

Haven't heard anything about this. Able to elaborate?

[_00_deathscar]

Actually I read about that.

 

Apparently they were wearing the name of some beer company or something, that wasn't an official sponsor so FIFA or whoever deemed it to be 'advertising'.

[Guest Jack Bauer]

How can you make 1,000 people take off their shorts? I mean MAKE them? You can't eject them all surely.

[Zoob]

Actually I read about that.

 

Apparently they were wearing the name of some beer company or something, that wasn't an official sponsor so FIFA or whoever deemed it to be 'advertising'.

 

 

That's absolutely mind boggling. What would have happened if they'd all said no? surely it would be illegal to not allow ticketed fans to take their seats because a sponsor didn't like something on their shorts. Crazy stuff.

[Sir Tokyo Sexwale]

link? I can't imagine that a sponsor can stop someone wearing an item of clothing because of 'sponsorship. How many clothes don't carry a logo these days?

[Guest Scot]

Sounds apochryphal

[stressederic]

link? I can't imagine that a sponsor can stop someone wearing an item of clothing because of 'sponsorship. How many clothes don't carry a logo these days?

 

Voila

[Sir Tokyo Sexwale]

ah - companies trying to hijack the WC a la Nike

[_00_deathscar]

link? I can't imagine that a sponsor can stop someone wearing an item of clothing because of 'sponsorship. How many clothes don't carry a logo these days?

 

It was to do with the beer thing though, which was is what all the outrage before the World Cup was about because akin-to-drinking-piss-Budweiser wouldn't let fans carry in quality German beers.

[DonRafa]

Police state?

 

 

I read about it here, earlier today.

Near the bottom of the page under 'World Cup Funnies'

 

 

See also underneath that about English fans and Nike gear!

Edited June 18, 2006 by DonRafa

[Zoob]

From the BBC article:

 

Around 1,000 fans arrived for the Ivory Coast tie in their traditional bright orange trousers - but bearing the logo and name of a Dutch brewery.

 

To protect the rights of the official beer they were denied entry, so the male fans promptly removed the trousers and watched the game in underpants.

 

 

Fair enough if a company has paid to be the "official beer" of the world cup, and has rights to advertising in the stadium, but I just don't see how in any sort of legal sense, fans who have paid for tickets are told that they can't enter the stadium wearing what ever they want (within reason!).

 

Fifa talk of preventing an "ambush" publicity campain, but the whole thing is an absolute joke.

[Sir Tokyo Sexwale]

i'm pretty sure they'll have had a tip about it - the 'responsible' beer co will have given the pants away. Everyone tries to hijack the WC on the cheap. Look at Nike. At least as many people will think they're an official sponsor as will think Adidas are