The plot thickens.......... Premier League braced for ruling on pubs showing live football European Court of Justice considers test case Victory for landlords 'would destabilise market' Owen Gibson The Guardian Friday 23 January 2009 The Premier League will this summer face a potentially devastating challenge in the European courts, after lawyers said there was a "strong possibility" that the little-noticed case would undermine the principle that UK landlords must pay Sky or Setanta for the right to show live football in their pubs. Legal experts said yesterday that the case, the latest round of a long-running battle with publicans over showing overseas broadcasts on a Saturday afternoon, could overturn the basis on which the Premier League sells its TV rights. Last year, the high court passed a test case involving several UK publicans to the European Court of Justice for advice. It is due to reach a decision by the summer. European law prevents pirated decoder cards being used to access broadcasts illegally. But the publicans will argue that their decoders were legitimately bought in Greece and imported by a distributor. Under free-trade laws, they will argue that they should be allowed to import decoders and cards from other member states. Lawyers at Denton Wilde Sapte, which has acted for a range of sporting bodies including the Premier League, said the threat was significant. The firm's senior associate Alex Haffner said: "The strong possibility of the ECJ and the UK high court finding in favour of the publicans is a direct challenge to the right to license media rights on a territory-by-territory basis and to the willingness of pay-TV operators to pay handsomely for exclusive rights within their markets." The Premier League is expected to argue that if the ECJ finds in favour of the publicans it would destabilise the market and disadvantage consumers. It is expected to argue that the devices are obtained using false names, and point to links with organised crime. If it were to lose the case, then not only would pubs be able to avoid paying an average of £9,000 a season to show Sky and Setanta matches, with a knock-on effect on the amount broadcasters were prepared to pay, but it could impact on Saturday match attendances. Under the current deal, media companies paid £2.7bn over three years for the rights to Premier League matches. source: http://www.guardian.co.uk/football/2009/ja...-european-union