well, this is a good debate, i come from india, where piracy of football memorabilia is at an all time high, shirts, keychains etc are available at knockdown prices and most people end up buying the fake products. a club like ours can definitely make early inroads into this untapped market because we have fan following here, and in asia on the whole, in india personally carlsberg shouldnt be a problem but in islamic countries it might be, so that is one thing that could be considered.... opening an academy or two, and some stores, having old legends come over for a PR exercise can be good for us in the long run, because a lot of money is just waiting to change hands, and is already doing incase of piracy. One stumbling block can ofcourse be the forex rates for asian countries and the british pound, which in india is 80 bucks a pound, which is very expensive, that imo can be solved if the shirts were officially produced in india, which is a viable option, WC flags were made here and exported to Germany, and ive seen champions league replica balls in spain which were made here.... Liverpool FC can make a lot of money if they come here, a club of our size and stature should be getting more money then what carlsberg is giving us IMO, and more expansive marketting procedures in far off eatern countries can be the way to go, we have one billion indians here, a lot of whom live in the cities and are young, most of whom would love to have the orignal stuff rather than the duplicates....