Ultimately, another failure to build a league-winning squad. Just a fresh set of excuses for failing to spend money. As ever explained away by access journalists. Incompetence the only threat to neglect.
Suspect we'll be moving into full-blown moneyball mode post-Klopp, targeting the next generation of stars that don't need to be sold on who's in charge. A US-style general manager role is being introduced specifically to draw influence away from the head coach.
Aye. As I said, I don't think that's what's happened, but FSG all of a sudden not being mingebags also feels unlikely. As for bad PR advice, who told Prince Andrew to say he can't sweat and is a massive fan of dough balls?