I think £780 is, frankly, disgusting. Given the garGANTuan millions coming in from TV and other sources of revenue, to fleece fans to this extent at this time of financial constraint is scandalous. It's in line with the new owners' philosophy, of course. Season tickets for their Boston baseball team are the highest price in the sport in the US. And people referring earlier to how much they had to pay to get in to certain grounds ten years ago; my first visit to Old Trafford was at the price that represented exactly one fortieth of my weekly wage at the time. If that still applied now and I earned 40 times next season's ticket prices at Anfield, I'd be on £99,840 per year. How many reading this earn that much? How many players earn that much AND MORE in a week? And since we're paying for what we get, surely it makes sense to REDUCE ticket prices seeing as we're not in any major European competition? The less successful the product, the more the price has to come down. Unless they are exploiting the fans' limitless capacity to delude themselves with the concept of 'loyalty'?