Capitalist greed, my friend, with the hope that the same greed will drive DM and other shareholders into capitulation. It is obvious that the Premiership is prime for expansion. Vultures are circling. Argubly Liverpool has the largest "unlock value" - a prestige second to none, large GLOBAL following, but still relatively cheap when you think of our size. The new ground is the only millstone - but that is during the building period only. Once it is there the value of the Club will jump a few notches and the risk can be mitigated by, ha, groundshare. To Americans the venue is often something to be milked out of the city the team resided, all part of the business venture, anyway. Don't tell them the myth of Anfield (hell, a fan in my city named his kindergarten Anfield -he was sued of couse after the Club found out ), Nou Camp, Old Trafford, etc. Tell them "brand value". It is good that our club is run well enough to afford to be a bit selective with investment.