Arsenal got a >£100m deal with naming rights and shirts combo - we got £80m just for shirts. We could easily pull money in for naming rights omn a grand scale having a world wide fan base bigger than Arsenal, nevermind having the US in on the act and the smart boys of NESV. As growler says, stadia are usually built along the model of a mortgage, over a period of time and often paid off early if success comes along into the bargain. Without our pervios H&G debt, this is effectively a piece of piss if the right deal is done - what is most required now is a decision. Ticket prices need not go up radically, as a much wider scope for corporate boxes, conferencing, specials etc would offset that massively if done right...it upsets the purists, but it does subsidise the working man's tickets so hey - choices.