In short, Manchester United are the sponsored, flagship team of Sky and the Premier League and those organisations will do whatever they have to in order to protect their investment. This impacts on us because we are the genuine threat to Manchester United's crown. Nouveau riche clubs will come and go and I suppose that suits them all. Liverpool FC, on the other hand, are genuine pedigree, capable of upsetting the balance of power and a very substantial investment. In addition, the same people who own Sky and the Premier League, own a lot of the media. That's about it I think.