.... a 'name' like Fernando Torres...? When Beckham moved to Real Madrid it was said that the merchandising opportunities were gigantic. Some said the transfer fee could be paid solely by money generated by sale of various merchandising in 2 years. How much more money, would you expect to generate from merchandising, signing a 'name' like Torres if you compare him to the likes of e.g. Diego Milito or Darren Bent?