Welcome to reality. Any business that stands still and gets all dewy eyed about its past (as emotional as that past may be) will fail. Business by its very nature must be moving forward, embracing every opportunity to increase profits and decrease costs. Go to any country fair for example, these go back much further than football in this country. no longer are they a lovely day out for the family where you can buy local produce, drink locally made wines, meet local business people ala. Vicar of Dibley. They are an unashamed greedy bunch of local businessmen who sell catering contracts to the highest bidder, fill the centre ring with the cheapest possible entertainment and fleece everyone who attends. They, like modern football are an attempt to extract as much wonga from the visiting public as they can. I'm afraid what you are complaining about is much deeper rooted than LFC, you need to take a good look around and get some perspective.