while i abhor blatter and his arrogance - if this sponsorship palaver is confined to in and immediately around the stadium and has been agreed to by the DFB in advance, then fair enough he has a commercial point. if he chooses to homogenise the sport and play the corporate whore, all the more reason not to go to any of the matches. still a s**** choice of phrasing about the tournament, mind. i'd rather soak up the atmosphere in front of a big screen in a biergarten with other fans, than be herded like a sheep into a sterile stadium.