So TNT are asking viewers to text to donate £10 to their Myanmar appeal - how's about you knock £10 from every subscriber's next payment, take Ferdinand off air, and I'd bet you'd get a lot more donations if you did that.
"Thank you for your message. I am currently away from the office - monitoring this, monitoring that. I may respond upon my return, but don't hold your breath, as I am soooooooooooooooo busy"