3 points from when I looked at CL tv prize money a few years ago, not sure if this still applies: The amount of tv money differs from country to country. The amount of tv money a club receives is heavily dependent on league placing to qualify. The first placed team gets a lot more than what a 4th placed team gets (from memory possibly double). The pot of tv money for each country is divided between the teams left in the competition. So if it's just us in the quarters, we'd get all the money. But if 4 English teams are in the quarters, the tv money gets divided between the 4 according to league position the previous season.