Yep,the extra merchandising is the gamechanger.Other clubs are going to be scrambling for equally preferential deals. The problem could come down the line if Warrior/New Balance are successful in attracting other clubs,then when we come to renegotiate,we will not be able to bargain with our early adopter status in our hand. So it is actually important they sell plenty of our kits,as it will strengthen our ability to have an auction on our rights in 6 years time. In the end success on the pitch will decide.